Friday
Feb192010

100% correct 10% of the time

While I think this CNN article about using improv to improve (har, har) business skills misses many important points, I did find one quote in it that speaks very directly to a subject I've been mushing around in my own mindgrapes recently, which will be the subject of a future post.

The quote comes from Robert Kulhan, a Duke business professor and CEO of Business Improvisations, and it goes like this:

"There's a misconception in business that you have to be 100 percent correct 100 percent of the time, whereas the truth is you have to be 100 percent correct about 10 percent of the time -- the rest of the time you have to just make decisions."

More on this idea soon... but for now - point, Kulhan.

Thursday
Jan212010

Two reasons why your company does need a social media policy

Michael Hyatt wrote this fantastically bold and controversial post last week, outlining the Five Reasons Why Your Company Doesn’t Need a Social Media Policy. I loved it. Not only because Hyatt used my new favorite expression, “a solution in search of a problem,” to describe most corporate social media policies, but because his thesis is right on: the spirit of any social media policy is – or SHOULD be – baked directly into the way you do business. All of things you do and do not want your employees to do online can and should be accounted for in the way you choose those employees, the values you impart to them, and the mechanisms through which you ensure that only those employees who uphold your values get to remain employees.

So why is it that in my business, clients are always asking us to help them develop social media policies, and we’re rarely (if ever) telling them, “No, you don’t need one”?

Here are two good reasons why your company might need a social media policy:

Your Boss Really, Really Wants a Policy
Despite some well known examples of culture change starting from the top, it’s a rare company whose online engagement is actually driven by the CEO. More often, social media initiatives are conceived and executed by people in the middle of a company – a particular breed of change managers Amber Naslund recently called “constructive heretics.” Often, a so-called constructive heretic will find him or herself working for people who love policies… and who need policies in order to feel safe, secure, and in control.

Here’s the truth: you’re probably going to have an easier time writing a policy than convincing all your top executives that they have major psychological problems and need to view the world differently. Just write it, and then get on with the real work.

Your Employees Really, Really Need a Policy
Some of your employees are not great. There are different cultural factions in your organization, perhaps at odds with one another. There are weaknesses or gaps in your hiring practices or your training programs, and you haven’t fully understood or addressed them yet. Maybe you have big dreams about rehabilitating your entire business and becoming a truly great company that functions optimally from top to bottom. Maybe you even have plans in place to make those changes happen. For the majority of companies over a certain size, some or all of these things are the case.

Meanwhile, though, your employees are using social networks, and they’re using them in a way that makes the company look bad, makes it harder to do your job, or undermines the big changes you’re attempting… or all of the above. Resist the urge to give up here. Keep addressing your underlying business problems, by all means, but put a policy in place to stop the bleeding in the meantime! There’s no shame in it.

Hopefully someday, you won’t need a social media policy anymore. But don’t let the fact that you shouldn’t need one keep you from acknowledging the fact that you do.

Monday
Jan112010

Phone people vs. email people

I am not a "phone person."

For me, the telephone presents some of the worst optimization for communication: it has the immediacy of an in-person meeting without the benefit of contextual physical and facial cues to help you read people's reactions. On the other hand it has the protective distance of email without the benefit of time and editing to help you express yourself deliberately. Basically, it's the worst.

But I work with "phone people" all the time, so I've had to make the phone work for me, to some extent. Especially because no one likes someone who doesn't like talking on the phone. Doesn't it kind of make me sound shy and maladjusted? I promise, I'm neither of those things (well... I'm not shy). But I do have a very clear vision of how I would like to be communicated with, and it looks like this:

I want an email if...

  • You need something from me that I might not be able to give you immediately.
    I try to work within a basic GTD framework, so all tasks that have multiple parts, require supporting materials, or deviate from my established routines are going to go into writing - why not make it easier for me and put it in writing to begin with?
  • You want me to know something that I may need to remember or restate to someone else later.
    Same idea here. Unless it's something simple, obvious, or incredibly short-term, I'm going to want to take notes. It would be better if those notes were instead already in my Inbox and searchable by your name.

I want a phone call if...

  • You need something from me that requires turnaround in five minutes or less.
    Straightforward, quick, urgent requests that are not going to enter my formal workflow would only clutter my Inbox, so I would actually prefer these by phone. Of course, this is contingent on compatibility in our understanding of the word "urgent." When I say that, I mean "requires turnaround in five minutes or less." "Requires turnaround in the next few hours," in my world, is just a regular request. I can accommodate it.
  • I need something from you that requires turnaround in five minutes or less.
    Technically, this wouldn't bother me going to email instead. But if you're a phone person, and just a moment ago I asked you for something, urgently... by all means, go nuts.

I want an in-person meeting if...

  • Some complex combination of the above is required.
    If we've got a bunch of information we need to give each other (of various types), or we need to brainstorm and reach a decision about something together, let's meet at a scheduled time. This kind of interaction is nearly impossible via email, and requires too much preparation for an ad hoc phone call. Get it on the calendar!

How do these compare with your ideal rules for communication? Would you have a difficult time working like this? Are there obstacles to this type of framework in some office cultures... and can those be effectively overcome?

Two other posts I've bookmarked from people in the anti-phone camp:
"I hate talking on the phone" (Ask a Manager)
"Productivity and Time Wasters in Social Media" (Altitude Branding)

Thursday
Jan072010

AmEx, half-priced water, and the meaning of "value"

A few weeks ago Nick and I had the pleasure of watching the Bulls get ruthlessly humiliated at the United Center. One of the tertiary pleasures of any major sporting event is the chance to win free stuff from sponsors. You get a prize booklet at the door, and depending on who wins these little time-out competitions throughout the game, you might get a coupon for a free taco, or a Big Mac, or some coffee.

I only won one of the prizes from my booklet that night. It was a free gallon of water from Hinckley Springs. Upon closer inspection, though, I realized that the prize was really a free gallon of water with the purchase of a gallon of water. That's right: I won the privilege of going out to the store, purchasing two half-priced gallons of water, and carrying them home.

Err... thanks?

I thought about that experience again earlier this week, when some colleagues were passing around a story about AmEx's blogger outreach strategy for their new Zync card. Blogger Peter Rojas outed the PR firm who contacted him, and reposted the full text of their email offering him an "exclusive relationship" with the Zync card.

At first glance, nothing looks off about their message. It's well-targeted (Rojas is in their demo and has worked with the company before), it's transparent (the rep identifies herself and does not disguise her request), and the communication is perfectly appropriate in clarity, tone and approach. As a colleague noted, it doesn't look all that different from some of the eminent campaigns we've done ourselves. So what was the big problem?

The offering. AmEx wanted Rojas to do a lot: read about Zync, take the time to offer ongoing feedback through an online community, and host an event for 25-50 people to introduce them to the card. And what was in it for him? That's not really clear. In fact, it seems like the marketing team was counting on Rojas to consider his involvement to be a reward unto itself:

With this relationship, you would be able to be part of the “Special Committee” in which you really get to provide feedback to the product development team on ideas for iPhone applications, the next packs and much more

I can only imagine that his reaction was akin to mine upon learning of Hinckley Springs' generous prize: "Thanks?"

Let's not lose touch with reality when it comes to "advocates," "ambassadors" and "relationships." What are we really giving people? Can we turn a skeptical eye toward our own campaigns, and admit it if what we're offering fans is nothing more than half-priced water?

Tuesday
Oct272009

Rotnem, schmotnem... it's about not giving up

Yikes. Yesterday, Valleywag issued a sweeping dismissal of a reverse-mentorship program at Edelman that has gotten a bit of press lately.

The unfortunately-headlined Chicago Tribune story on Edelman's program explains how it works: the company pairs social-media-savvy 20-something "rotnems" ("mentor" spelled backwards, obvs) with senior-level executives, in order to help them "unlock [the] social media mystery." Junior account executives help their bosses' bosses create Facebook profiles and collect recipes online; in return, the younger set gets access and exposure to their older colleagues.

Valleywag, never huge Edelman fans in the past, had a field day with this, sniping as follows:

Edelman, like many of its peers, is a PR firm that will charge your company a hefty fee for all the digital insight that its 23-year-old account executives can deliver. Because the people in charge aren't really so good on this "internet" thing. Which would be fine if they were not the same people in charge of convincing you, the client, to spend tens (or hundreds!) of thousands of dollars with Edelman for their expert strategic online influencing services. Their mentoring program for the olds is called "Rotnem" because that's "mentor" backwards and you must be a backwards-ass fool to pay money to a bunch of 23-year-olds to teach you how to make a Facebook page and shit at an Edelman markup, when you could get them off Craigslist for much, much cheaper.

Ugh.

So who's right here? I'm inclined to say there's a little misunderstanding at play on both sides of people's evaluation of this program. It's a small but important misunderstanding both about who "gets" social media and what it takes to engage effectively online for a client (hint: not this).

Let's get one thing straight: younger people have no natural technological knowledge advantage over older people. There was no magical field guide issued to everyone born after 1980 that taught them how to understand Twitter better than their parents can.

Is there an experiential advantage? Maybe. Discussions of young people and technology always seem to open with the assertion that "these kids have been e-mailing since they were 5!"... to which I say, so what? E-mail has been available to most people for the same length of time, regardless of age.* What were you doing while your younger colleagues were 5 years old and e-mailing? Were you refusing to use e-mail because you had decided you were old enough to stop learning new things? Did it just seem too hard? Did you give up?

Being good at what you do, in any business, requires a willingness not to give up when things change. Because things do change - technology, laws, economics, world politics, science... And if you're lucky, you will be around much longer than the tools you use to do your job today. The trouble is, people do give up. They reach a point in their careers, and in their lives, where they decide that they are done learning. These people will lose their business - to younger competitors, but also to their peers who have decided to continue paying attention and have the experience to integrate new ideas effectively.

So I have to hand this one to Edelman. Despite the mutual mischaracterization of senior executives as clueless and decrepit, and 20-somethings as headstrong, naive wunderkinds, their program is at least aimed toward learning, toward sharing, and toward building relationships between two groups who have come to faithfully believe that they have nothing in common - so that they might ultimately encourage each other not to give up.

 

* The real disparity in ability to learn about technology is, of course, one of class - not age. It's hard to "get" social media if you've spent the last 20 years unable to afford a home computer. But that's a story for another day, and another Tribune.

Sunday
Oct182009

How to listen

I've been meaning to post a crucial follow-up to my earlier discussion of improv at the office, inspired by Nick's first comment on that post. He pointed out something so fundamental (both on stage and at work) that I neglected to mention it - listening:

I feel it would be worth noting the flip-side of the "great public speaker" coin: being a "great public listener." Though this idea is implied by "trust," I feel it's worth it to mention just how important listening is in improv and how good a listener you become through practicing the art.

Of course. Listening is good, right? Everyone loves a good listener. But what makes someone a good listener instead of a bad one? When improvisers talk about listening, what are we really talking about?

It's about not not listening.
Most of us can easily spot the absence of listening by its etiquette-related hallmarks: someone interrupts another arbitrarily, offers a response that isn't relevant to what was just said, or diverts their gaze away from the speaker for a prolonged period. I think the majority of people, when accused of being a 'bad listener,' focus on fixing this part. They learn to put away their cell phones during a conversation, make eye contact, stay quiet until it's their turn to speak, and then call it a day. This doesn't make them good listeners, but everybody has to start somewhere.

It's about awareness.
Here's where improv really comes in. When a scene starts, how do two people reach a mutual understanding of what's going on? Part of it is strictly verbal. One scene partner initiates with the line, "Clarence, I brought you a sack of potatoes for the stew." The other partner now knows that he is named Clarence, and that he is either in the process of making - or about to make - a stew (see? Improv is so easy!). But if he's a good improviser, he's also probably intuited several other things based on his partner's tone of voice, facial expression, and physical stance: how big the sack is, whether the two characters are a married couple or just friends, whose kitchen they're in right now, what time of day it is, whether making stew is something they do every day or have never done before, what historical era they're living in... or countless other pieces of shared information. From just eleven words uttered over the course of a few seconds.

What improvisers are doing when they build scenes together is practicing the type of "whole" listening that people use with each other all of the time, to varying degrees of success. In improv, you can tell pretty quickly when you've done a good job of picking up on the things that were suggested or implied by your partner - the scene will feel effortless and smooth, as opposed to strange and clunking. In the real world, it's not always immediately apparent whether you've been successful at listening to what isn't being said. Which makes there less of an incentive to try, if you're not used to doing so. Because improvisers exercise this type of listening every time they step on stage, they are able to apply it with ease in their working relationships.

It's about making others feel heard.
The idea of reflective listening is probably familiar to anyone who has ever read a self-help book, or watched any movie or TV show in which a therapist takes a deep breath and then says, "What I hear you saying is..." In fact, if you search for that exact phrase, in quotes, Google will return over 12 million hits, most of them discussing exactly how much people hate that phrase!

No, compulsively restating everything someone else says does not count as 'good listening.' But the idea here, and in fact the reason reflective listening is so widely taught and broadly attempted, is that people want to feel heard. They want to feel like those around them are interested, paying attention, and understanding what they've just said. Unsurprisingly, "what I hear you saying is..." is not the best way to get this across. It sounds like what it is: a shortcut. A prescription. A form letter.

So what is the best way to communicate that you've heard someone? Obviously... to respond to them in a way that acknowledges the nuances of the information they've just given you. Our scene partner, "Clarence," might do this in a number of ways. He can accept the mimed sack of potatoes, giving the imaginary object the same shape, size, and weight that his partner endowed it with. He can address her by a nickname in accordance to the relationship she implied that they have. He can acknowledge the attitude given by her tone, by either mirroring it himself, or adopting a tone in intentionally sharp contrast.

All of these responses go a step further than "what I hear you saying is..."; they say, "I hear you. I understand the universe that you're living in... and I'm living in it, too." This is the message that radiates from an exceptional listener. "We're in this together." Which, yes, just like Nick says, is connected to the idea of trust.

Tuesday
Oct062009

Beyond "Be funny!": improv at the office

I've had the pleasure of meeting dozens of people in various workplaces this year, in the context of job interviews - with me as the interviewee, that is. Most of them wanted to discuss the standard stuff: what I did at my last job, why I went into PR, what I think my worst quality is*, etc.

But I also had a handful of really interesting discussions in interviews. In particular, someone I interviewed with (at the company I eventually joined) asked me a series of questions about how my life as an improviser affects the way I work.

I've been doing improv for over ten years, and I've been in the workforce for almost as long... yet no one had ever asked me that before!

It seemed self-evident that the mindset one has to cultivate in order to become good at improv will also serve them well at work in certain ways - just as there are particular workplace advantages conferred by being an aerobics instructor, an Eagle Scout, or a Buddhist monk.

Here is what I came up with. If you're an improviser at work...

  1. You trust your colleagues, and expect them to trust you.
    An improv scene will quickly go south if anyone in it is hanging back, skeptically observing what everyone else is doing, and silently thinking, "this scene sucks." If you're a halfway-decent improviser on stage, you don't do that to your scene partners. And if you're an improviser at work, you don't do that to your coworkers. You go into your working relationships with the unspoken agreement that everyone on your team is there for a reason, and everything they say could very well be the most brilliant idea ever. You always try first to "yes, and." And you probably wouldn't last long in a position where colleagues didn't afford you the same level of support.
  2. You're a great public speaker.
    People tend to invite you to give presentations in front of groups, whether you like it or not. This is because your style is different from most people's - you don't adhere too tightly to a script, stumble over your words, or avoid eye contact. On stage, improvisers are trained to react and respond to things naturally, without thinking too hard or judging what they're about to say before they say it. If you're an improviser at work, you put people at ease with your ability to present material confidently and conversationally, and adapt to changes in the group's conversation with ease.
  3. You don't discount the obvious.
    In knowledge work in general, and especially in creative fields, there is so much pressure to, well, "be creative!" It becomes easy to mistake novelty for quality. People start to think that only the most one-of-a-kind inventions and the most complicated plans qualify as "creative." Meanwhile, improvisers at the professional level strive for exactly the opposite ideal: being obvious.

    Don't know what I mean be "being obvious"? The best explanation I've seen recently comes from friend and former castmate Brett Johnson, who uses several Keith Johnstone passages to illustrate, including this one:

    The improviser has to realize that the more obvious he is, the more original he appears. I constantly point out how much the audience like someone who is direct, and how they always laugh with pleasure at a really 'obvious' idea. Ordinary people asked to improvise will search for some 'original' idea because they want to be thought clever...

    'What's for supper?' a bad improviser will desperately try to think up something original... he'll finally drag up some idea like 'fried mermaid.' If he'd just said 'fish' the audience would have been delighted. No two people are exactly alike, and the more obvious an improviser is, the more himself he appears.


    Entire schools of improv thought are built on the premise that truth is always the best choice - that is, the most compelling thing to watch in a scene is a person reacting honestly and authentically to what is happening around them, finding humor in what is commonplace and shared. Because of this, improvisers are perfectly conditioned to find simple, elegant, intuitive, obvious answers to problems, both on stage and at the office.

Since I know quite a few readers have substantial backgrounds in improv, I'd like to hear to what you think. Is this a good answer? Accurate? Incomplete? I know that even now having had a few weeks to think about it, I've still only uncovered the tip of the iceberg on this one.

Meanwhile, if you like books and are new to improv, I recommend Patricia Ryan Madson's Improv Wisdom, and this accompanying Q&A on Brand Autopsy.

 

* There is no possible right answer to this question. The next time someone asks me what my worst quality is, I'd love to reply, "Candor. What's yours?" and just see what they say.

Saturday
Oct032009

How I spent my summer vacation

This week marks the beginning of my fifth month living in Chicago. It's also the conclusion of my second week working since I've been here.

I knew we were taking a big risk, leaving my position at a great agency in Boston to move halfway across the country to a city where I knew almost no one in my field, during a period of the highest unemployment rate in 26 years.

Guess what? It was hard. And it took at least four times as long as I thought it would. I'll admit, there were times when it seemed like I would never find the right job, or worse, that I would never find a job. This summer was one of the most trying transitions I've ever been through.

Of course, this story has a happy ending now: I have recently started working with a bunch of really smart people in a position that I find fun and challenging, at a company that I think really has it together. I am very happy, and my first Chicago autumn has just begun.

So this seems like a good time to reflect on what I learned from my summer of being an unemployed person...

1. How to Get By With Less
No more restaurants. No new clothes. No cab rides, takeout, hair appointments, or liquor. We stayed home a lot this summer, cooked our own meals three times a day, and enforced a complete hiatus on all non-critical purchases. It was a major shock to my system.

Everyone knows, obviously, that uncertain economic times will force you to reevaluate what you consider a necessity versus a luxury, but few of us ever really have to put this into action. It's uncomfortable, for most of us, to even think about it. Try this thought experiment: How much money did you spend just on food this month... and what would you do if you had to cut that amount by 75%? Not pleasant.

What surprised me in the end was how quickly I did become accustomed to this new lifestyle. I developed thoughtful routines. I ate a more consistently balanced diet than ever before. I found responses to boredom and malaise that didn't cost money. Over time, I went from feeling "poor" to just feeling normal. J.D. at Get Rich Slowly has a wonderful series exploring how money has more to do with psychology than with math - and I absolutely believe that nothing has made a bigger positive difference in my financial psychology than spending four months with no income whatsoever. Which leads me to...

2. How to Live With Someone Else
I have had what I gather is a fairly non-traditional engagement up to this point. Until we moved here, my fiance and I lived on opposite coasts. We had never lived with each other - in fact, in the seven years since we met, we had never even lived in the same city for more than six weeks. This move would have required an enormous adjustment for any two people in a relationship... but in our case, we were signing up for total immersion, and total interdependence, from moment one.

The immediate advantages of this were clear, though... We got to be involved in each other's daily routine in a way that most couples are rarely, if ever, able to: having breakfast together every morning, jogging in the afternoons, accompanying one another on errands and advising each other on creative projects, blogging in the sunroom and doing LSAT problems at the beach. Measured in quality time alone, we were the luckiest people on earth.

But we also had to rely on each other like never before, in a lot of unfamiliar and uncomfortable ways. Being self-sufficient and relatively hands-off in the manner of your typical urban, dual-income pre-marrieds was not an option. Unaccustomed to being so bound together, this was not easy for either us. But it taught me a lot about Nick and his character: his incredible strength, intelligence, generosity, and faith. It proved to me that we will make it together "in good times and in bad." And it made me aware, and grateful, every day, that I have found someone I think is truly the perfect partner for me. And on that note...

3. How to Be Happy Now
I did a LOT of reading this summer. In addition to a few plays, several novels, hundreds of articles, and about a thousand blog posts, I also read just about the entire contents of our self-help shelf - including re-reading some favorites by Dale Carnegie, John Gottman and Deborah Tannen. More on those in the future, I'm sure.

I also read, for the first time, Richard Carlson's supermarket-bookshelf classic, Don't Sweat the Small Stuff... and It's All Small Stuff. This book is pop-philosophy at its most pedestrian, but it had an enormous effect on me for probably exactly that reason. If self-help books were food, this one wouldn't even be food, it would be one of those quick-sustenance packets of gel the volunteers hand you at mile 10 of a half-marathon. It's both easy and necessary. The book has 100 chapters, each 2-3 paragraphs long. You can read the whole thing in one roundtrip el ride, and you can start applying the principles before you even get off the train - because this is a book not about what to do, but about how to think. Consider: 36. See the Innocence and 66. Think of What You Have Instead of What You Want. Read; think; done! But the chapter I carried most consistently through the last couple of months is the one I'll share here:

69. Be Happy Where You Are

Sadly, many of us continually postpone our happiness - indefinitely. It's not that we consciously set out to do so, but that we keep convincing ourselves, "Someday I'll be happy." We tell ourselves we'll be happy when our bills are paid, when we get out of school, get our first job, a promotion. We convince ourselves that life will be better after we get married, have a baby, then another. Then we are frustrated that the kids aren't old enough - we'll be more content when they are. After that, we're frustrated that we have teenagers to deal with. We will certainly be happy when they are out of that stage. We tell ourselves that our life will be complete when our spouse gets his or her act together, when we get a nicer car, are able to go on a nice vacation, when we retire. And on and on and on!

Meanwhile, life keeps moving forward. The truth is, there's no better time to be happy than right now. If not now, when? Your life will always be filled with challenges. It's best to admit this to yourself and decide to be happy anyway. One of my favorite quotes comes from Alfred S'Souza. He said, "For a long time it had seemed to me that life was about to begin - real life. But there was always some obstacle in the way, something to be got through first, some unfinished business, time still to be served, a debt to be paid. Then life would begin. At last it dawned on me that these obstacles were my life." This perspective has helped me to see that there is no way to happiness. Happiness is the way.

Wednesday
Sep092009

"It's such a fine line, between stupid and clever."

It's amazing what can happen when a company abandons its notions of pride, status, and power, and just does something clever. Which is exactly what UK sandwich shop Pret A Manger's founder, Julian Metcalfe, did last month, when some smart-aleck customer sent the company an invoice for the time he had supposedly wasted there.

Consumerist explains:

Pret A Manger is a sandwich shop. Paul McCrudden is an eater of sandwiches. The relationship seems uncomplicated. It probably was, at least until Mr. McCrudden decided to log all of his activity for six weeks and then send invoices for the time he spent interacting with brands. Some might call this an interesting social experiment. Others, a dick move. All we know is that Pret A Manger decided to pay him, and the letter they sent is hilarious. Oh, and the check is nice too.

Most businesses would ignore this type of correspondence. Some would become openly offended, lamenting the brazen sense of entitlement evidenced in McCrudden's claim. Julian Metcalfe, however did neither of these things:

If you're in any doubt that this was exactly the right thing to do, just run a quick Google blog search for "Pret A Manger," and imagine any other way you could get that amount of positive coverage for £62. Well, £62 and a cheerful abandonment of ego.

Friday
Sep042009

Two more resources for introverts in extroverted careers

Right on the heels of my earlier examination of whether or not introverts belong in PR, I came across two articles this week that address the more practical aspect of being introverted in an industry that requires the type of off-the-cuff socializing that comes more easily to extroverts:

From Penelope Trunk's Brazen Careerist blog...
Networking tip for introverts
I love Trunk's advice because in addition to giving tips for overcoming the sense of overwhelm that accompanies "networking events," she discusses ways to bolster new relationships by using introverts' natural skills of planning and written communication. Her entire blog is great, by the way.

From LaToya Peterson at Jezebel...
"But... I'm Too Shy To Network!"
Peterson's tack is a more straightforward confront-the-beast approach. Just as useful as Trunk's, with an emphasis on actively developing the tendencies that come less naturally to us.

Peterson's point is important to keep in mind as applied to all personality traits, not just the I/E split - we'll see the most success by leaning heavily on what we do well while working to build strength in the opposite arena. Obviously, the first step to managing that balance is knowing what you're dealing with in the first place. Here is a good place to start.