"It's such a fine line, between stupid and clever."
Wednesday, September 9, 2009 at 1:17PM It's amazing what can happen when a company abandons its notions of pride, status, and power, and just does something clever. Which is exactly what UK sandwich shop Pret A Manger's founder, Julian Metcalfe, did last month, when some smart-aleck customer sent the company an invoice for the time he had supposedly wasted there.
Consumerist explains:
Pret A Manger is a sandwich shop. Paul McCrudden is an eater of sandwiches. The relationship seems uncomplicated. It probably was, at least until Mr. McCrudden decided to log all of his activity for six weeks and then send invoices for the time he spent interacting with brands. Some might call this an interesting social experiment. Others, a dick move. All we know is that Pret A Manger decided to pay him, and the letter they sent is hilarious. Oh, and the check is nice too.
Most businesses would ignore this type of correspondence. Some would become openly offended, lamenting the brazen sense of entitlement evidenced in McCrudden's claim. Julian Metcalfe, however did neither of these things:
If you're in any doubt that this was exactly the right thing to do, just run a quick Google blog search for "Pret A Manger," and imagine any other way you could get that amount of positive coverage for £62. Well, £62 and a cheerful abandonment of ego.
consumerist, customer service, pret a manger in Marketing
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